Geo-Targeted Discovery for Storefront Fit

Finding great creators is only half the job—you also need them where you can actually sell and ship. This guide shows how to use geo targeting in discovery so every invite matches a storefront you can fulfill on.

1) Map where you can sell

List your live storefronts and shipping zones (for example: TikTok Shop markets you’re enabled in, Amazon marketplaces, and the countries/states your site ships to). This is your targeting guardrail.

2) Create saved geo filters in Discovery

Open your creator database and set country/region filters that match each storefront. Add your usual niche, format, audience, and engagement filters. Save one strict view per region so you’re never starting from scratch.

3) Build regional shortlists

Work one saved view at a time. Do a quick two-minute scan on tone and brand safety, keep only green fits, and name the list clearly (e.g., “US—Skincare—Q4”).

4) Send targeted collab invites by region

Batch invites for that one region only. Keep the pitch to three lines: why them, your offer in one line, and a single link to accept. This prevents back-and-forth about eligibility or shipping.

5) Approve fast in CRM and route to the right campaign

As applications land, approve the fits the same day and assign them to a region-specific campaign or contract. Clear routing keeps deliverables and links consistent for that market.

6) Share a simple, local brief

Include any regional notes that matter: currency/price display, legal tags/disclosures, SKU or color variations, and where buyers should land (TikTok Shop vs Amazon vs your site).

7) Track results per storefront

Watch Performance Overview to see sales by TikTok Shop, Amazon, and Shopify. If one region lags, open that campaign, tweak the offer, or send a second wave from your saved view.

8) Pay and repeat

Pay creators on time, then duplicate what worked to the next region. Keep all views and campaigns named consistently so the pipeline stays clean.

Where Growi fits

• Saved Discovery filters by country/region + niche so you can refresh lists in seconds
• Targeted collab invites to thousands, per region, with one built-in application link
• CRM → Applications for same-day approvals and clean queues
• Campaigns / Contracts per region to keep offers and briefs consistent
• Auto links and optional discount codes generated on approval for the correct storefront
• Performance Overview to see TikTok Shop, Amazon, and Shopify in one place
• Pay Creators to send funds directly to creator bank accounts

Pro tips

• Name everything with region first (e.g., “UK—Lookalike—Spring”) so lists and campaigns line up.
• Keep one strict and one expansion view per region to control volume without losing fit.
• If in doubt, assign a single test post before rolling a creator into your full regional push.
• Duplicate winning briefs across regions and swap only the storefront link and any local notes.

Mistakes to avoid

• Mixing multiple regions in one campaign and confusing links/codes.
• Inviting creators from markets you can’t ship to yet.
• Overwriting saved views instead of duplicating (you’ll lose the pattern).
• Slow approvals—momentum matters, especially across time zones.

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