Learn, Grow, & Win With Growi

Explore insights, strategies, and success stories powered by the creator economy.

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Influencer Marketing
How to Find the Right Influencer for Your Brand

Finding the right influencer isn’t about chasing follower counts or paying.

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Influencer Marketing
5 Mistakes Brands Make in Influencer Campaigns & ( How to Avoid Them )

Running influencer campaigns shouldn't feel like rolling the dice, but for a lot of brands.

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Influencer Marketing
Flat Fee vs Affiliate vs Retainers: Which Creator Deal Structure Works Best ?

One of the fastest ways to burn budget or frustrate your creators.

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Influencer Marketing
How to Write a Great Creator Brief

If you’ve ever been disappointed by influencer content even after paying for it.

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Influencer Marketing
How to Attribute Sales Properly in Influencer Campaigns

When you partner with creators, the hard part isn’t just getting.

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Influencer Marketing
The Creator Discovery Blueprint: Build a Qualified List in 15 Minutes

use Growi filters to find the right creators, send targeted invites at scale, approve quickly, and move them into campaigns in minutes.

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Influencer Marketing
Outreach That Gets Replies: Personalize At Scale Without Noise

The perfect Outreach: Segment your list, send a three line pitch with one link, approve fast, and route every yes into a campaign using Growi.

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Influencer Marketing
Approve With Confidence: The 2-Minute Check After Growi Discovery

Use Growi Discovery to get a qualified list, do a two minute quality check, approve in CRM, and push creators into campaigns with links and payouts handled automatically.

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Affiliate Campaigns
How to Set Up a Tiered Affiliate Program That Actually Works

Affiliate marketing isn’t new but tiered affiliate structures are still underused.

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Affiliate Campaigns
Comparing Fixed Payouts vs. % Commissions in Affiliate Marketing

When setting up your affiliate program, one of the first questions you'll face.

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Affiliate Campaigns
Best Practices for Shopify & TikTok Shop Affiliate Tracking

Affiliate tracking can get messy fast especially when you’re working across multiple platforms.

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Affiliate Campaigns
How to Combine Retainers + Affiliate Performance for Better Creator Results

Paying creators strictly on commission can limit content output.

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Affiliate Campaigns
Incentive Ideas to Motivate Affiliates Without Overpaying

Affiliate programs only work if your creators stay motivated to sell.

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Affiliate Campaigns
Growi vs Aspire: Choosing the Right Creator Platform for Your Brand

Growi is a revenue-first hub for D2C brands, giving instant setup, store integrations, and automated creator payouts. Aspire shines at influencer discovery and gifting campaigns. Read the full guide to see how they differ on setup speed, data depth, incentive tools, pricing, and which platform fits your team best.

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Affiliate Campaigns
How to Choose the Right Creator Platform – Growi vs Aspire vs Impact.com

Compares Growi, Aspire, and Impact on seven essentials

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Affiliate Campaigns
Growi vs Impact – Choosing the Right Performance Platform for Brands of Any Size

Growi offers fast setup, real-time tracking, and enterprise tools. Impact suits complex legacy partner ecosystems. This guide helps you choose the right fit.

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Affiliate Campaigns
Growi vs CreatorIQ – A Deep Dive for Brands That Need Results, Not Overhead

Growi gives brands instant, revenue-tracked creator programs with built-in enterprise controls, while CreatorIQ mainly excels at large-scale influencer discovery—pick based on whether speed-to-sales or mass scouting matters more.

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Affiliate Campaigns
Product Seeding 101 – How Brands Use Growi to Send Samples, Spark Content, and Drive Sales

Growi turns product seeding into a single-click workflow—letting brands ship free samples via TikTok Shop, Shopify, or custom stores, auto-track delivery and creator posts, and tie every gifted SKU to real-time views, clicks, and sales.

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Affiliate Campaigns
How to Run a Cross-Channel Affiliate Program

Launch and manage a multi-storefront affiliate program in Growi by connecting your sales channels, onboarding creators, and tracking and paying them from one dashboard.

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Affiliate Campaigns
TikTok Shop in Ten Days: A Creator-Led Launch Playbook

Launch your TikTok Shop in ten days or less by connecting your store to Growi, sending targeted collab invites to thousands of creators, and tracking and paying every sale from one dashboard.

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Affiliate Campaigns
The Creator Outreach Playbook for Ecommerce: Find, Pitch, and Onboard at Scale

Find the right creators, pitch at scale, approve fast, and track and pay everything in one place with Growi.

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Affiliate Campaigns
The Creator Brief That Converts: What to Include and How to Send It

Write a brief that sets the goal, deliverables, rights, disclosures, tracking, and timelines, then send and manage everything in one place with Growi.

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Creator Discovery
How to Find Creators Who Actually Convert

Not all creators are created equal especially when it comes to driving sales.

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Creator Discovery
What Metrics to Look at When Evaluating Creators

Every brand wants creators who convert but the biggest mistake.

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Creator Discovery
How to Use Growi’s Stages to Manage Creator Relationships

Managing creators at scale gets messy fast. You might have one creator.

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Creator Discovery
Why Follower Count Alone is Misleading (And What to Look at Instead)

It’s tempting to go after the biggest names with the biggest followings

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Creator Discovery
How to Track Content Across Social Channels

Creators are posting everywhere TikTok, Instagram, YouTube, Twitter.

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Creator Discovery
The Weekly Discovery Routine: Keep Your Pipeline Full

Run a simple Monday to Friday loop in Growi, from saved discovery filters and bulk invites to same day approvals, instant activation, and clean payouts.

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Creator Discovery
Discovery Signals That Predict Buyers, Not Likes

Focus on cadence, category consistency, comment quality, price fit, and quick red flag checks, then use Growi to invite, approve, and activate the creators who are most likely to drive sales.

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Creator Discovery
Lookalike Discovery That Scales: Turn One Winner Into Fifty

Copy the traits of one top creator into a saved lookalike filter, invite at scale, approve in CRM, and route every yes into a campaign with Growi.

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Creator Discovery
The 14-Day Test Pod: Turn a Discovery List into Proven Performers

Run a 14-day test pod: invite a small, qualified list, give one simple brief with one link, track a single outcome, promote the winners—and manage the whole loop in Growi.

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Creator Discovery
Geo-Targeted Discovery for Storefront Fit

Use saved geo filters to find creators in your sellable markets, send targeted invites, approve in CRM, assign to region-specific campaigns, and track storefront results in one place with Growi.

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Creator Discovery
Discovery Starter Presets: Get a First Wave Live Fast (Step-by-Step)

Save three simple discovery presets (Launch, Evergreen, Region), invite a small batch, approve the same day in CRM, and activate into a campaign—tracked and paid in one place with Growi.

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Creator Discovery
Creator ICP in 5 Minutes: Define, Save, and Start Inviting

Write a five-bullet ICP, save it as filters, invite a manageable batch, approve the same day, and push winners into campaigns—tracked and paid in one place with Growi.

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Creator Discovery
How to Find TikTok Shop Creators in 10 Minutes — Step by Step

Use Growi’s TikTok Shop database—filtered by GMV, orders, category, audience, engagement, and region—to build strict and expansion views, invite a batch, approve the same day, auto-assign to a campaign, and track sales and GMV so you can scale what works.

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Creator Discovery
How to Find TikTok Shop Creators Who Sell Your Price Point

Use your own sales data to define price bands, build strict and expansion TikTok Shop views around that band, invite only what you can approve today, auto-route yeses to a campaign, and track sales + GMV in Growi to scale the winners.

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Creator Discovery
TikTok Shop Product Seeding: How to Pair Seeding with Discovery and Go Live Fast

Run TikTok Shop seeding entirely in Growi: create a sample campaign, shortlist creators with filters, automate invites and status messaging for requested/shipped/delivered, handle approvals and conversations in CRM → Inbox, track sales and GMV, and promote winners to CRM → Applications and Campaigns / Contracts when you’re ready for long-term work.

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Creator Discovery
How to Set TikTok Shop Commission to Attract the Right Creators

Pick commission and ad-commission that fit your margins and product, set them in Growi, invite and approve TikTok Shop creators in CRM → Inbox, then track sales/GMV to scale the winners.

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Creator Discovery
TikTok Shop Live Discovery: How to Find Live-Selling Creators and Seed Fast

Use Growi to shortlist creators who go LIVE and show recent GMV, seed with a LIVE-ready workflow, run approvals and messaging in CRM → Inbox, then track orders/GMV and promote proven hosts to long-term campaigns.

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Creator Discovery
TikTok Shop Discovery Playbook: Find, Vet, and Outreach in 7 Days

A simple 7 day plan to find, vet, and reach out to TikTok Shop creators, then turn discovery into a repeatable workflow.

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Creator Discovery
Creator Vetting Checklist for TikTok Shop: Fast Signals That Predict Sales

A short, practical checklist to vet TikTok creators for brand fit, authenticity, and sales readiness.

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Creator Discovery
Beauty and Skincare Discovery Playbook for TikTok Shop

A clear, research-backed plan to find beauty creators who actually move product, with keyword packs you can run in Growi today.

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Creator Discovery
Fashion and Apparel Discovery Playbook for TikTok Shop

A clear, practical plan to find fashion creators who drive try ons and sales, plus keyword packs you can run in Growi today.

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Creator Discovery
Haircare Discovery Playbook for TikTok Shop

A simple system to find hair creators, vet quickly, and turn wins into a repeatable workflow.

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Creator Discovery
Jewelry and Accessories Discovery Playbook for TikTok Shop

A practical system to find jewelry creators, vet fast, and turn wins into a repeatable workflow with keyword packs you can run in Growi today.

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Creator Discovery
ChatGPT said: Supplements and Wellness Discovery Playbook for TikTok Shop

A practical system to find wellness creators who can drive trials and repeat orders, with keyword packs you can run in Growi today.

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Creator Discovery
Lashes and Brows Discovery Playbook for TikTok Shop

A simple, repeatable system to find creators who drive adds to cart for lash and brow products, with keyword packs you can run in Growi today.

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