Lookalike Discovery That Scales: Turn One Winner Into Fifty

You do not need to start from scratch. Start with one creator who already works. Pull the signals that made them convert. Build a lookalike filter. Invite at scale. Approve fast. Move straight into campaigns.

1. Pick a clear source creator

Choose one top performer from the last month. You want someone who drove real sales, not just likes. This creator is your pattern.

2. Extract the signals that matter

Write the few traits that actually explain why they sold.

Niche. Primary format. Average views. Posting cadence. Audience geography. Usual price points. Comment style you want to see again. Keep this list short so it is usable.

3. Translate those signals into filters

Open your discovery view and set filters that mirror the pattern.

Category equals the same niche or a tight neighbor.

Audience range within a reasonable band.

Engagement range within a reasonable band.

Add country filters if shipping matters. Save this as your strict lookalike view.

4. Create one expansion view

Duplicate the saved view and relax one or two limits. Maybe widen audience range or allow an adjacent format. This gives you a backup list for volume without losing the core pattern.

5. Run a two minute scan

Open the strict view. Scan the cards fast. Check tone, recent cadence, and any safety flags. Keep green fits. Remove anything that feels off. You are not judging art. You are protecting brand fit.

6. Send targeted collab invites

• Select the list and send a three line pitch.
• Select the list and send a three line pitch.
• Why them in one sentence.
• The offer in one sentence.
• One link to accept.
• Batch sends in waves you can approve the same day.

7. Approve in CRM and assign

Work Applications as they come in. Approve yeses with one click. Assign to a campaign or contract. The brief lives there so creators have everything. Links and optional codes appear in their portal right away.

8. Promote the new winners

Watch early results on your dashboard. When a lookalike performs, tag them for first access to your next campaign. Update your saved filters with any new traits you see in common. The pattern gets sharper each week.

Where Growi fits in this flow

• Saved Discovery filters for strict and expansion views.
• Bulk targeted invites with a built in application link.
• Applications in CRM for one click approvals.
• Campaigns and Contracts for instant assignment and clear offers.
• Auto links and optional discount codes for each approved creator.
• Performance Overview across TikTok Shop, Amazon, and Shopify.
• Pay Creators to bank accounts when work is complete.

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Ready to scale from one winner to fifty?

start now with Growi signup or see the flow live in a Growi Demo.

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