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The Weekly Discovery Routine: Keep Your Pipeline Full

Discovery works best as a simple weekly loop. Block small chunks on the calendar, use your saved filters, batch invites, approve the same day, and push yeses straight into campaigns. Here is the routine:

Monday: refresh your saved Discovery view

Open your saved filters for niche, audience range, and engagement. Duplicate the view once with stricter settings and once a bit looser. You now have three lists to work from depending on how much volume you want this week.

Tuesday: shortlist and queue invites

Scan the cards for tone and safety. Keep only green fits. Select the list and queue targeted collab invites. Your message is three lines. Why them, the offer in one line, and the single link to accept. Schedule sends so you can review replies today.

Wednesday: approve fast in CRM

Open Applications and work the queue while interest is high. Approve yeses with one click. Park maybes for your next campaign. Say no quickly so the queue stays clean and creators are not left hanging.

Thursday: assign and activate

Assign approved creators to a specific campaign or contract. Set the payment structure that fits your margin. The brief lives in the campaign, so creators have everything they need. Links and optional codes are ready in their portal.

Friday: quick health check and invites part two

Check that posts started moving or are scheduled. If you need more volume, send a second wave of invites from your looser saved view. Keep momentum. The goal is steady output every week, not one giant blast once a month.

Weekend catch-up, optional

If your audience is weekend heavy, schedule a small invite wave for Saturday morning and approve in a short session later that day. Keep it light. Do not let approvals sit until Monday.

Guardrails for a clean pipeline

  • keep your form short. only ask what you need to approve
  • batch invites in waves you can actually review the same day
  • personalize the first line of your pitch and leave the rest templated
  • follow up once with something useful, then stop
  • promote top performers to the next campaign first

Mistakes to avoid

  • chasing only follower count and ignoring cadence or fit
  • inviting too many at once and letting the Applications queue pile up
  • treating discovery and activation as separate projects
  • scattering links and codes in emails where attribution breaks
  • slow approvals that make good creators move on

Where Growi fits in this routine

  • Creator Database with saved filters for quick list building
  • targeted collab invites to thousands, with a built in application link
  • Applications in CRM for one click approvals
  • Campaigns and Contracts to assign work and set flat, tiered, fixed, or hybrid pay
  • automatic links and optional discount codes for each approved creator
  • Performance Overview to watch TikTok Shop, Amazon, and Shopify in one place
  • Pay Creators to send funds directly to creator bank accounts

Ready to keep discovery humming every week?
Start now with Growi signup or see the flow live in a Growi Demo.

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